Two Week Group Project (London, April 2014)
Card Sorting, Sitemapping, Competitor Analysis, Feature Analysis, Sketching, User-Flow, User Journey, Lo-Fi Wireframe, Hi-Fi Wireframing, Paper Prototype, User Testing, Clickable Prototype using POP app.
User Interviews, Persona Creation, Logo Design, Wireframing, Prototype Creation.
View Prototype He
With the popularity of mobile payment apps, like Square, Foursquare realizes there is a huge market opportunity they are missing out on. Foursquare wants to start with an MVP - the smallest feature set that is valuable to users.
• Understanding how people use Foursquare currently, and how people make payments in physical locations, design the key screens using the current look and feel of Foursquare.
Researching competitors that are currently implementing a payment system helped us analyze features that we could incorporate into FourSquare Wallet.
Our personas helped us to have a better understanding of how FourSquare wallet would be part of a users interaction with FourSquare.
User Flow Gallery. Please click images for more details.
Sketches helped us think out what we would test and adjust from the FourSquare interface. We wanted to maintain the same structure and integrate the qualities that FourSquare users are comfortable with and enjoy. From our sketches we were able to create a clickable prototype to test using POP, after testing we included iterations into our medium fidelity wireframes using Omnigraffle. We tested with these wireframes again using POP then moved on to higher fidelity wireframes using Photoshop.
These wireframes were created using Photoshop. Later they were imported into POP and used them to test with more users.